Among the most successful yet underrated solo acts of the 1960s, Johnny Rivers reeled off a lengthy series of rock favorites which together sold over 30 million copies. Distinguished throughout by his reedy vocals and soulful guitar leads, Rivers' body of work is characterized by a rare consistency and versatility which stretches from his earnest yet rousing covers of R&B classics to his later, self-penned hits. Strongly influenced by the swamp-blues sound of his hometown of Baton Rouge, LA, Rivers - born John Ramistella in New York City on November 7, 1942 -- picked up the guitar as a child and played with local groups throughout his school years. After stints in New York (where he met disc jockey Alan Freed, who suggested he change his name to Rivers) and Nashville, he settled in Los Angeles.